Q: How do you make sure the content sounds like me and not you? A: I review your published work, use a structured input process that focuses on tone and style during a short interview, and write test content for your approval to ensure the final product reflects your unique tone and style.
Q: How long does it take to complete a project? A: Books typically take 10-12 weeks. Articles and posts typically take 5-7 days, depending on the scope.
Q: I’m a financial advisor. Who handles compliance review? A: While I’ll create compliance-friendly content, compliance review remains your responsibility. I recommend we include a discussion with your compliance officer during the early stages of a project to determine the guidelines they have for creating content.
Q: Do I own the rights to the content you create? A: You own the rights to the content. You can re-purpose, use excerpts and make presentations (virtual or live) using the content we create together.
Q: What are the risks of NOT publishing a book? A: NOT publishing a book—especially for financial advisors, business consultants, and other professional service providers—comes with several risks that can impact credibility, lead generation, and business growth. Here are five key risks:
- Missed Authority & Thought Leadership – Without a book, you lose a powerful tool for establishing yourself as a leading expert in your field. Competitors who publish gain an advantage in credibility and visibility.
- Weaker Lead Generation & Client Attraction – A book serves as a long-term lead magnet that builds trust with potential clients. Without one, you may struggle to differentiate yourself and attract high-value prospects.
- Limited Speaking & Media Opportunities – Many conferences, podcasts, and media outlets prefer (or even require) authors as speakers and guests. Without a book, you may miss out on high-profile exposure.
- Reduced Client Retention & Loyalty – A well-written book reinforces your expertise and keeps you top of mind with existing clients, strengthening their trust and loyalty. Not publishing means missing a key retention strategy.
- Lost Revenue & Business Growth – A book can generate new revenue streams (consulting, courses, speaking gigs) and elevate your brand. I can make the case that NOT publishing a book can cost you $250,000 in lost revenue over five years!
Want to avoid these risks and explore how a book can elevate your business? Let’s talk.
Call to Action (CTA): Let’s discuss your goals and how personalized content can support your achievement of those goals. Contact me at steve@impactgw.com to schedule a free consultation.
Impact Ghostwriting 